Why Healthcare Doesn’t Need a Band-Aid
Years ago I did a research project about primary care physicians as a gateway to tertiary care. We talked to focus groups, identified problems, and developed possible solutions. The fundamental problems were…well, everything!
But the doctors didn’t really want help. …
It is about the audience
The music business is an interesting animal. I have worked in some facet of the entertainment world since the beginning of my career. The first major event I ever did featured Christopher Cross. While running our independent record label, I …
Branding ~ Invest in One of Your Best Assets
Your brand should be the focal point of your marketing effort. Many times the sales and operations efforts will swamp the branding and eventually dilute the best. Starbucks saw this first hand in its efforts to improve efficiency when it …
Socially Speaking, How is Your Word of Mouth?
I recently spoke at the Brentwood Chamber Tech Strategies group about Social Networking. It’s interesting to talk to business owners and leaders about this phenom and their reluctance to embrace it. One attendee contacted me and asked that I speak …
Web 2.0 and Servant Leadership
I have had several meetings with companies and organizations inquiring about the significance, if any, of Web 2.0 and how it applies to them. It has been very interesting that even some of those that are in the Gen F …
Who Broadcasts Your Business?
There is a dialogue going on, and if you are not part of it then you have no say in it. Staying out of the Social Network space is like prohibiting the use of the telephone. The real question is …
The Beauty of Ugly
I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and Read More
Take 5 for Inspiration
The year was 1959. No one knew what was about to happen in the field of music. But jazz music was ready to take some giant steps.
Six of the most popular and/or groundbreaking albums in jazz history were recorded …