• Adapting to Change
    Entertainment and more
    Clay Shirky recently wrote a great article on Cato Unbound. What he describes in the news industry is a mirror of what has happened in music. However, my take is that the “established,” which has consolidated over the last 30 years and bloated upon itself, is now decentralizing again. 30 years ago Read more...
  • Web 2.0 and Servant Leadership
    Online and more
    I have had several meetings with companies and organizations inquiring about the significance, if any, of Web 2.0 and how it applies to them. It has been very interesting that even some of those that are in the Gen F crowd, are technology oriented, and do not see the practical application of this Read more...
  • It is about the audience
    Entertainment and more
    The music business is an interesting animal.   I have worked in some facet of the entertainment world since the beginning of my career.   The first major event I ever did featured Christopher Cross.  While running our independent record label, I felt I was in the Groundhog Day movie watching the Read more...
  • Everyone in Your Company Is in Marketing
    and much much more
    Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same. I have worked on projects where the shipping department said “that’s not our job, that’s marketing’s job.” But Good to Great Read more...
  • Branding ~ Invest in One of Your Best Assets
    Top of Mind
    Your brand should be the focal point of your marketing effort. Many times the sales and operations efforts will swamp the branding and eventually dilute the best. Starbucks saw this first hand in its efforts to improve efficiency when it converted to automated espresso machines. While producing Read more...
  • Take 5 for Inspiration
    Entertainment and more
    The year was 1959. No one knew what was about to happen in the field of music. But jazz music was ready to take some giant steps. Six of the most popular and/or groundbreaking albums in jazz history were recorded and released for the general market that year. Among them was Dave Brubeck’s Read more...
  • Ready, Set, Start-up
    Top of Mind
    If planning is essential and story is imperative, what do you do with an idea and no beginning? Entrepreneurs are those that are willing to plow ahead. They have an idea and they are able to drive through and make things happen. They still need a plan, but plans change. And a well crafted strategic Read more...
  • Lead, Don’t Hunker Down
    and much much more, Online and more
    This is a time of opportunity, but it is not for the faint of heart. Is your organization competing in the market or is it competing internally? This last year three different organizations I was working with all had growth, refocused their efforts, tweaked their budgets and grew, all when the Read more...
  • No More Fish In A Bucket
    Online and more
    It used to be that everyone marketed and bought ads on an age-based demographic. When we were coordinating millions of dollars in radio and TV buys, this was the only way to do it, because that is what Arbitron and Nielson provided. Fast forward and everyone today says that the internet has changed Read more...
  • Romance and Theater
    Top of Mind
    The original design and intent of your business are important assets for your company. And it’s crucial that you don’t let the growth of your business squeeze out and overwrite your original design! Years ago, Starbucks developers created a coffee house experience for its customers. In Read more...