The music business is an interesting animal. I have worked in some facet of the entertainment world since the beginning of my career. The first major event I ever did featured Christopher Cross. While running our independent record label, I …
Your brand should be the focal point of your marketing effort. Many times the sales and operations efforts will swamp the branding and eventually dilute the best. Starbucks saw this first hand in its efforts to improve efficiency when it …
When going gets tough
Category: Leadership and more
When going gets tough, get proactive and strategize. The inclination to immediately cut spending as a reaction to an economic decline is the business version of “fight or flight,” and can cause big problems. Instead, companies should focus on cutting …
And influence others to follow in your footsteps? 5 reasons many leaders fail to have lasting impact on employees Only 20% of leaders truly influence workers in a way that lasts, research indicates. Some leaders lack influence because they don’t …
Building Your Audience Preso
Category: Online and more
I recently spoke to the Tech Strategies group of the Brentwood Chamber of Commerce this February. The subject was Building Audience ~ Creating and Engaging Experience, and below is the Preso including the Strategy Canvas and the Power Point slides …