What Your Brand Dyno Score Reveals
Your assessment provides a clear understanding of:
RPM Velocity
The overall momentum of your organization.
Torque Direction
Whether your organizational energy is driving growth forward or creating resistance.
Slip Analysis
The hidden friction points that reduce effectiveness and slow progress.
Growth Readiness
How prepared your organization is to execute strategy and embrace change.
Visual Performance Reporting
Unlike traditional surveys, Brand Dyno presents results visually so leaders can immediately identify:
- Growth accelerators
- Organizational drag
- Team alignment gaps
- Leadership opportunities
- Change readiness issues
These visual reports help organizations focus on the areas with the greatest potential impact.
Eleven Critical Areas of Organizational Performance
The Brand Dyno evaluates:
- Working Approach
- Mission, Vision & Values
- Seizing Opportunity
- Game Changers
- Working In the Business
- Working On the Business
- Creating Transparency
- Solving Problems
- Enabling the Workforce
- Becoming a Market Leader
- Embracing Change
Individual, Team, and Company Insights
Individual Reports
Personal assessment results and recommendations.
Team Rollup Reports
Department-wide averages that identify alignment opportunities.
Company Rollup Reports
Executive-level visibility into organizational momentum and performance trends.
No individual responses are exposed within rollup reporting.
Executive-Ready Reporting
Every assessment generates:
- Professional PDF Reports
- Executive Summaries
- RPM Analysis
- Torque Direction Charts
- Team Rollup Reports
- Company Rollup Reports
- Actionable Recommendations
Perfect for leadership meetings, strategic planning sessions, and organizational development initiatives.
Discover the Direction and Velocity of Your Organization
Is your organization accelerating toward growth—or spinning its wheels?
The Brand Dyno™ Assessment, developed by Elliott Cunningham, Founder and CEO of Westgate Marketing, is a powerful organizational diagnostic designed to measure the direction, alignment, and momentum of your company.
Inspired by the precision of an automotive dynamometer, the Brand Dyno evaluates the forces driving your organization forward—and the friction holding it back.
See Your Organization Through a New Lens
The Brand Dyno transforms employee perceptions into actionable business intelligence through:
- RPM Velocity Measurement
- Torque Direction Analysis
- Organizational Slip Detection
- Team Alignment Assessment
- Company Growth Readiness Evaluation
Ready to Measure Your Organization’s Momentum?
Discover what is driving your company forward—and what may be holding it back.
Get Started with Your Brand Dyno Assessment Today
Know Your Direction.
Increase Your Velocity.
Accelerate Growth.
Developed by Elliott Cunningham
The Brand Dyno Assessment was developed by Elliott Cunningham, Founder and CEO of Westgate Marketing.
Drawing on decades of experience in business strategy, brand development, leadership consulting, and organizational transformation, Elliott created the Brand Dyno to help leaders identify the forces driving—or limiting—their organization’s growth.
The result is a practical, measurable framework that converts organizational perception into actionable strategic insight.