• Everyone in Your Company Is in Marketing
    and much much more
    Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same. I have worked on projects where the shipping department said “that’s not our job, that’s marketing’s job.” But Good to Great Read more...
  • Can Web 2.0 go to work?
    and much much more
    Over the past two years, McKinsey has studied more than 50 early adopters of Web 2.0 who are using technologies such as blogs, wikis, information tagging, prediction markets, and social networks. In this article they have drawn six insights on how companies can best use these technologies and they Read more...
  • The Beauty of Ugly
    Top of Mind
    I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and nick knacks to help clutter your home in easy installment plan payments. It made me wonder who would buy this ugly stuff! And then I remembered the old adage, “beauty Read more...
  • Change is Inevitable Progress is Optional
    Leadership and more
    Change is often discouraged or debated in organizations until there are no other options, and sometimes at great calamity. Tom Neff, my mentor, taught me that organizations must embrace and plan for change by choosing progress instead of letting inevitable change just happen to them. We have seen Read more...
  • Building Your Audience Preso
    Online and more
    I recently spoke to the Tech Strategies group of the Brentwood Chamber of Commerce this February. The subject was Building Audience ~ Creating and Engaging Experience, and below is the Preso including the Strategy Canvas and the Power Point slides of my presentation Building Audience Preso. This is Read more...
  • Branding ~ Invest in One of Your Best Assets
    Top of Mind
    Your brand should be the focal point of your marketing effort. Many times the sales and operations efforts will swamp the branding and eventually dilute the best. Starbucks saw this first hand in its efforts to improve efficiency when it converted to automated espresso machines. While producing Read more...
  • Gut Check on Ethics
    Leadership and more
    I belong to a professional business fraternity, Alpha Kappa Psi, which was founded in 1904 in part to promote and advance ethics in business. Over the years I served in leadership, and subsequently we have continued to wrestle with ethics in business issues. Over the last 20 years we have seen the Read more...
  • Finding Audience & Create Uncontested Markets
    Online and more
    I recently spoke at the Nashville City Club about Finding Audience & Creating Uncontested Markets. (Watch Video Below) Over the years, I have worked in advertising and marketing, leading turn-arounds, start-ups and companies in transition.   This presentation focuses on developing the plans and Read more...
  • Email Campaigns for Success
    and much much more
    Emails. Some businesses cringe at the thought of sending emails to their customer list. They’re afraid that their customers, like themselves, are so inundated with inbox messages that they’ll annoy the people they want to attract. But emails are an effective means of building Read more...
  • Why Healthcare Doesn’t Need a Band-Aid
    Top of Mind
    Years ago I did a research project about primary care physicians as a gateway to tertiary care. We talked to focus groups, identified problems, and developed possible solutions. The fundamental problems were…well, everything! But the doctors didn’t really want help. They were trying to Read more...