Why Healthcare Doesn’t Need a Band-Aid
Years ago I did a research project about primary care physicians as a gateway to tertiary care. We talked to focus groups, identified problems, and developed possible solutions. The fundamental problems were…well, everything!
But the doctors didn’t really want help. …
Everyone in Your Company Is in Marketing
Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same.
I have worked on projects where the shipping department said “that’s …
Star Trek to Leadership and Beyond
Go see Star Trek! I have always enjoyed the show, but would not call myself a Trekky. However, this installment of the franchise will not disappoint and it is a great theater experience.
Not only is Star Trek good entertainment, …
Romance and Theater
The original design and intent of your business are important assets for your company. And it’s crucial that you don’t let the growth of your business squeeze out and overwrite your original design!
Years ago, Starbucks developers created a coffee …
It is about the audience
The music business is an interesting animal. I have worked in some facet of the entertainment world since the beginning of my career. The first major event I ever did featured Christopher Cross. While running our independent record label, I …
Fast Company Says Major Media Should Chill Out
I’m a big believer that in this environment, there is no one way to get to market. Both online and traditional media work in unique ways. You need to find the right mix of both that will serve and reach …
Web 2.0 and Servant Leadership
I have had several meetings with companies and organizations inquiring about the significance, if any, of Web 2.0 and how it applies to them. It has been very interesting that even some of those that are in the Gen F …
Email Campaigns for Success
Emails. Some businesses cringe at the thought of sending emails to their customer list. They’re afraid that their customers, like themselves, are so inundated with inbox messages that they’ll annoy the people they want to attract.
But emails are an …
There’s No Whining in Music
A friend of mine just Facebooked, “Thinking there has to be some way to unite indies rockers.” To which I replied, “If the ants ever get together, the grasshoppers are in trouble!”
There’s a dirty 4-letter word that every musician …