• The Worksheet Is Not a Plan
    and much much more
    Over the years I have begun projects with companies and organizations, and one of the first things I ask for is their plan. Normally I am then handed an Excel Spreadsheet, ironically followed up by a statement that says “we never hit our plan.” One company I worked with actually took 12 months to Read more...
  • Start with the End
    Leadership and more, Top of Mind
    Many business and entities automatically assume certain outcomes and modes of operations for their given business model because of what is considered the norm. However, buy stepping back and evaluating Revenue Model options from the beginning and working backwards leads to innovation and Read more...
  • No More Fish In A Bucket
    Online and more
    It used to be that everyone marketed and bought ads on an age-based demographic. When we were coordinating millions of dollars in radio and TV buys, this was the only way to do it, because that is what Arbitron and Nielson provided. Fast forward and everyone today says that the internet has changed Read more...
  • Ready, Set, Start-up
    Top of Mind
    If planning is essential and story is imperative, what do you do with an idea and no beginning? Entrepreneurs are those that are willing to plow ahead. They have an idea and they are able to drive through and make things happen. They still need a plan, but plans change. And a well crafted strategic Read more...
  • No Dissing On the Bus
    Leadership and more
    One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get pretty tough when they are living on a “land submarine” 12 hours a day! I realized as we pulled into venues for shows Read more...
  • Develop your own Stimulus Package
    Top of Mind
    Now is the time to develop and focus your promotional efforts to create your own stimulus package and grow your business. Don’t cut off your future by hunkering down and forgetting to promote for tomorrow. Whether it is your word-of-mouth promotion via non-paid methods or full blow ad Read more...
  • Web 2.0 and Servant Leadership
    Online and more
    I have had several meetings with companies and organizations inquiring about the significance, if any, of Web 2.0 and how it applies to them. It has been very interesting that even some of those that are in the Gen F crowd, are technology oriented, and do not see the practical application of this Read more...
  • Finding Audience & Create Uncontested Markets
    Online and more
    I recently spoke at the Nashville City Club about Finding Audience & Creating Uncontested Markets. (Watch Video Below) Over the years, I have worked in advertising and marketing, leading turn-arounds, start-ups and companies in transition.   This presentation focuses on developing the plans and Read more...
  • Conversion Strategies to Establish Relationship
    Online and more
    Any viable internet strategy needs to include conversion concepts. Sometimes that might be economic, as in sales. But it can also be non-economic; for instance, you may want to get people to move or migrate to pages, to opt-in to your email list, or to take whatever action you desire them to take. Read more...
  • Gut Check on Ethics
    Leadership and more
    I belong to a professional business fraternity, Alpha Kappa Psi, which was founded in 1904 in part to promote and advance ethics in business. Over the years I served in leadership, and subsequently we have continued to wrestle with ethics in business issues. Over the last 20 years we have seen the Read more...