iPhones and Airlines
Some companies have a clear idea of what they want to produce and who they are producing it for. In other words, they’ve created their own culture.
Apple is one of these companies. Their designs have been revolutionary (take the …
Web 2.0 and Servant Leadership
I have had several meetings with companies and organizations inquiring about the significance, if any, of Web 2.0 and how it applies to them. It has been very interesting that even some of those that are in the Gen F …
The Beauty of Ugly
I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and Read More
Adapting to Change
Clay Shirky recently wrote a great article on Cato Unbound. What he describes in the news industry is a mirror of what has happened in music. However, my take is that the “established,” which has consolidated over the last 30 …
Gut Check on Ethics
I belong to a professional business fraternity, Alpha Kappa Psi, which was founded in 1904 in part to promote and advance ethics in business.
Over the years I served in leadership, and subsequently we have continued to wrestle with ethics …
Conversion Strategies to Establish Relationship
Any viable internet strategy needs to include conversion concepts. Sometimes that might be economic, as in sales.
But it can also be non-economic; for instance, you may want to get people to move or migrate to pages, to opt-in to …
Lead, Don’t Hunker Down
This is a time of opportunity, but it is not for the faint of heart. Is your organization competing in the market or is it competing internally? This last year three different organizations I was working with all had growth, …
Vision of Small Business
Vision of Small Business Over the Next Decade – The Intuit Future of Small Business Series is an ongoing research study sponsored by Intuit and led by the Institute for the Future and Emergent Research. The research
Redeeming the Creative Process SyFy
Working in creative endeavors has always been interesting. Balancing art and commerce is a fine line, and when it applies to advertising, promotion and marketing, it can get very blurry.
You can always tell the ads and creative marketing ideas …