Top of Mind

So What Is Your Story?

I have found in working with creative projects and artists that is always best to start with the story.

Developing your narrative is one of the most important things you can do, but when I share this with most companies …

Entertainment and more

Broken Records, but Vinyl is Growing

I got an email recently from Burnside Distribution. Here’s what they said:

“Physical sales of CDs continue to decline; I doubt anyone will dispute this. Large chains and big box stores are reducing the amount of titles they carry and

Online and more

Blog on Facebook

You can now follow my Blog on Facebook, MySpace and Twitter.…

Online and more

Hope It Sticks

I was at my bank on Saturday. The teller invited me to go to a special online promotion at “theirwebsite.com/teller.” I noticed this “register to win” promotion was also printed on my deposit slip. So a couple days later I …

Online and more

Web 2.0 and Servant Leadership

I have had several meetings with companies and organizations inquiring about the significance, if any, of Web 2.0 and how it applies to them. It has been very interesting that even some of those that are in the Gen F …

Top of Mind

iPhones and Airlines

Some companies have a clear idea of what they want to produce and who they are producing it for. In other words, they’ve created their own culture.

Apple is one of these companies. Their designs have been revolutionary (take the …

and much much more

Fast Company Says Major Media Should Chill Out

I’m a big believer that in this environment, there is no one way to get to market. Both online and traditional media work in unique ways. You need to find the right mix of both that will serve and reach …

Online and more

Building Your Audience Preso

I recently spoke to the Tech Strategies group of the Brentwood Chamber of Commerce this February. The subject was Building Audience ~ Creating and Engaging Experience, and below is the Preso including the Strategy Canvas and the Power Point slides …

Leadership and more

Do you wear the shoes of change?

And influence others to follow in your footsteps? 5 reasons many leaders fail to have lasting impact on employees
Only 20% of leaders truly influence workers in a way that lasts, research indicates. Some leaders lack influence because they don’t