Marketing – The Irony and Conundrum
Marketers have allowed themselves to get boxed into being the “promotional Flyer department.” The “touchy-feely” go-to group when it needs to look good. An article from Marketing Week describes how difficult it can be the get CEOs and CFOs to …
iPhones and Airlines
Some companies have a clear idea of what they want to produce and who they are producing it for. In other words, they’ve created their own culture.
Apple is one of these companies. Their designs have been revolutionary (take the …
The Beauty of Ugly
I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and Read More
Romance and Theater
The original design and intent of your business are important assets for your company. And it’s crucial that you don’t let the growth of your business squeeze out and overwrite your original design!
Years ago, Starbucks developers created a coffee …
So What Is Your Story?
I have found in working with creative projects and artists that is always best to start with the story.
Developing your narrative is one of the most important things you can do, but when I share this with most companies …
Live Music Lives
The record labels tell us that the Music Business is failing and in decline. What they mean is the Record Label business is headed on a downward slope.
As my good friend Tom Jackson claims, there is a “huge” difference! …
When going gets tough
When going gets tough, get proactive and strategize. The inclination to immediately cut spending as a reaction to an economic decline is the business version of “fight or flight,” and can cause big problems. Instead, companies should focus on cutting …
Start with the End
Many business and entities automatically assume certain outcomes and modes of operations for their given business model because of what is considered the norm. However, buy stepping back and evaluating Revenue Model options from the beginning and working backwards leads …
Finding Audience & Create Uncontested Markets
I recently spoke at the Nashville City Club about Finding Audience & Creating Uncontested Markets. (Watch Video Below) Over the years, I have worked in advertising and marketing, leading turnarounds, start-ups, and companies in transition. This presentation focuses on developing …