U2’s Got Show
This band continues to define who they are and where they are going!
In working with Indie Artists and with Live Music Producer Tom Jackson, I am constantly reminded about the power of the show and why we need to …
Building Your Audience Preso
I recently spoke to the Tech Strategies group of the Brentwood Chamber of Commerce this February. The subject was Building Audience ~ Creating and Engaging Experience, and below is the Preso including the Strategy Canvas and the Power Point slides …
Web 2.0 and Servant Leadership
I have had several meetings with companies and organizations inquiring about the significance, if any, of Web 2.0 and how it applies to them. It has been very interesting that even some of those that are in the Gen F …
No Dissing On the Bus
One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get …
iPhones and Airlines
Some companies have a clear idea of what they want to produce and who they are producing it for. In other words, they’ve created their own culture.
Apple is one of these companies. Their designs have been revolutionary (take the …
Fast Company Says Major Media Should Chill Out
I’m a big believer that in this environment, there is no one way to get to market. Both online and traditional media work in unique ways. You need to find the right mix of both that will serve and reach …
Lead, Don’t Hunker Down
This is a time of opportunity, but it is not for the faint of heart. Is your organization competing in the market or is it competing internally? This last year three different organizations I was working with all had growth, …
Do You Suffer From Techno-Ecstasy
Too many companies stay out of the internet. Others rush in with “techno-ecstasy,” often times at the press of employees and without any objective or strategy.
“Hey, look at this gizmo I found, let’s do this!” Whatever the latest marketing …
When going gets tough
When going gets tough, get proactive and strategize. The inclination to immediately cut spending as a reaction to an economic decline is the business version of “fight or flight,” and can cause big problems. Instead, companies should focus on cutting …