It is about the audience
The music business is an interesting animal. I have worked in some facet of the entertainment world since the beginning of my career. The first major event I ever did featured Christopher Cross. While running our independent record label, I …
Do you wear the shoes of change?
And influence others to follow in your footsteps? 5 reasons many leaders fail to have lasting impact on employees
Only 20% of leaders truly influence workers in a way that lasts, research indicates. Some leaders lack influence because they don’t …
Conversion Strategies to Establish Relationship
Any viable internet strategy needs to include conversion concepts. Sometimes that might be economic, as in sales.
But it can also be non-economic; for instance, you may want to get people to move or migrate to pages, to opt-in to …
Hope It Sticks
I was at my bank on Saturday. The teller invited me to go to a special online promotion at “theirwebsite.com/teller.” I noticed this “register to win” promotion was also printed on my deposit slip. So a couple days later I …
Star Trek to Leadership and Beyond
Go see Star Trek! I have always enjoyed the show, but would not call myself a Trekky. However, this installment of the franchise will not disappoint and it is a great theater experience.
Not only is Star Trek good entertainment, …
Do You Suffer From Techno-Ecstasy
Too many companies stay out of the internet. Others rush in with “techno-ecstasy,” often times at the press of employees and without any objective or strategy.
“Hey, look at this gizmo I found, let’s do this!” Whatever the latest marketing …
Take 5 for Inspiration
The year was 1959. No one knew what was about to happen in the field of music. But jazz music was ready to take some giant steps.
Six of the most popular and/or groundbreaking albums in jazz history were recorded …
Socially Speaking, How is Your Word of Mouth?
I recently spoke at the Brentwood Chamber Tech Strategies group about Social Networking. It’s interesting to talk to business owners and leaders about this phenom and their reluctance to embrace it. One attendee contacted me and asked that I speak …
Why Healthcare Doesn’t Need a Band-Aid
Years ago I did a research project about primary care physicians as a gateway to tertiary care. We talked to focus groups, identified problems, and developed possible solutions. The fundamental problems were…well, everything!
But the doctors didn’t really want help. …