• Take 5 for Inspiration
    Entertainment and more
    The year was 1959. No one knew what was about to happen in the field of music. But jazz music was ready to take some giant steps. Six of the most popular and/or groundbreaking albums in jazz history were recorded and released for the general market that year. Among them was Dave Brubeck’s Read more...
  • Broken Records, but Vinyl is Growing
    Entertainment and more
    I got an email recently from Burnside Distribution. Here’s what they said: “Physical sales of CDs continue to decline; I doubt anyone will dispute this. Large chains and big box stores are reducing the amount of titles they carry and in the process have set up huge returns, both Read more...
  • Finding Audience & Create Uncontested Markets
    Online and more
    I recently spoke at the Nashville City Club about Finding Audience & Creating Uncontested Markets. (Watch Video Below) Over the years, I have worked in advertising and marketing, leading turn-arounds, start-ups and companies in transition.   This presentation focuses on developing the plans and Read more...
  • Fast Company Says Major Media Should Chill Out
    and much much more
    I’m a big believer that in this environment, there is no one way to get to market. Both online and traditional media work in unique ways. You need to find the right mix of both that will serve and reach your audience. But right now, major media has a problem, and it isn’t necessarily Read more...
  • U2’s Got Show
    Entertainment and more
    This band continues to define who they are and where they are going! In working with Indie Artists and with Live Music Producer Tom Jackson, I am constantly reminded about the power of the show and why we need to create moments for the audience. This is true whether you are an artist selling music Read more...
  • Redeeming the Creative Process SyFy
    Top of Mind
    Working in creative endeavors has always been interesting. Balancing art and commerce is a fine line, and when it applies to advertising, promotion and marketing, it can get very blurry. You can always tell the ads and creative marketing ideas that had “too many chefs.” I had an embarrassing moment Read more...
  • When going gets tough
    Leadership and more
    When going gets tough, get proactive and strategize. The inclination to immediately cut spending as a reaction to an economic decline is the business version of “fight or flight,” and can cause big problems. Instead, companies should focus on cutting only weak products. Moreover, Read more...
  • Romance and Theater
    Top of Mind
    The original design and intent of your business are important assets for your company. And it’s crucial that you don’t let the growth of your business squeeze out and overwrite your original design! Years ago, Starbucks developers created a coffee house experience for its customers. In Read more...
  • So What Is Your Story?
    Top of Mind
    I have found in working with creative projects and artists that is always best to start with the story. Developing your narrative is one of the most important things you can do, but when I share this with most companies they look blankly at me with a puzzling “why?” If you do not write Read more...
  • Everyone in Your Company Is in Marketing
    and much much more
    Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same. I have worked on projects where the shipping department said “that’s not our job, that’s marketing’s job.” But Good to Great Read more...