Strategic Planning • Product Introduction • Pricing • Packaging • Promotion • Advertising • Distribution • Profitable Sales Strategies • Budgeting & Forecasting • Media Strategies • Broadcast Promotions • Branding • Web Strategies • Music, Film, Television & Video Producing • Marketing • Team Building Leadership
Consulting
Elliott Cunningham is a strategist with a successful track record of developing, positioning, creating and marketing a variety industries. He is the co-author of the Social Media Magnet course-ware and live practicum.
Top of My Mind
iPhones and AirlinesSome companies have a clear idea of what they want to produce and who they are producing it for. In other words, they’ve created their own culture. Apple is one of these companies. Their designs have been revolutionary (take the iPhone or the iPod, for instance), and their products have Read More...- The Beauty of UglyI just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and nick knacks to help clutter your home in easy installment plan payments. It made me wonder who would buy this ugly stuff! And then I remembered the old adage, “beauty Read More...
- Romance and TheaterThe original design and intent of your business are important assets for your company. And it’s crucial that you don’t let the growth of your business squeeze out and overwrite your original design! Years ago, Starbucks developers created a coffee house experience for its customers. In Read More...
and Much Much More…
- Vision of Small BusinessVision of Small Business Over the Next Decade – The Intuit Future of Small Business Series is an ongoing research study sponsored by Intuit and led by the Institute for the Future and Emergent Research. The research looks at the significant trends affecting small business and entrepreneurship Read more...
- Hope It SticksI was at my bank on Saturday. The teller invited me to go to a special online promotion at “theirwebsite.com/teller.” I noticed this “register to win” promotion was also printed on my deposit slip. So a couple days later I went to the website. What did I find? I found they Read more...
- Broken Records, but Vinyl is GrowingI got an email recently from Burnside Distribution. Here’s what they said: “Physical sales of CDs continue to decline; I doubt anyone will dispute this. Large chains and big box stores are reducing the amount of titles they carry and in the process have set up huge returns, both Read more...