Strategic Planning • Product Introduction • Pricing • Packaging • Promotion • Advertising • Distribution • Profitable Sales Strategies • Budgeting & Forecasting • Media Strategies • Broadcast Promotions • Branding • Web Strategies • Music, Film, Television & Video Producing • Marketing • Team Building Leadership
Consulting
Elliott Cunningham is a strategist with a successful track record of developing, positioning, creating and marketing a variety industries. He is the co-author of the Social Media Magnet course-ware and live practicum.
Top of My Mind
The Beauty of UglyI just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and nick knacks to help clutter your home in easy installment plan payments. It made me wonder who would buy this ugly stuff! And then I remembered the old adage, “beauty Read More...- Ready, Set, Start-upIf planning is essential and story is imperative, what do you do with an idea and no beginning? Entrepreneurs are those that are willing to plow ahead. They have an idea and they are able to drive through and make things happen. They still need a plan, but plans change. And a well crafted strategic Read More...
- Develop your own Stimulus PackageNow is the time to develop and focus your promotional efforts to create your own stimulus package and grow your business. Don’t cut off your future by hunkering down and forgetting to promote for tomorrow. Whether it is your word-of-mouth promotion via non-paid methods or full blow ad Read More...
and Much Much More…
- Start with the EndMany business and entities automatically assume certain outcomes and modes of operations for their given business model because of what is considered the norm. However, buy stepping back and evaluating Revenue Model options from the beginning and working backwards leads to innovation and Read more...
- Who Broadcasts Your Business?There is a dialogue going on, and if you are not part of it then you have no say in it. Staying out of the Social Network space is like prohibiting the use of the telephone. The real question is not whether to engage, but how to engage. Many companies fail to translate themselves into the broadcast Read more...
- Gut Check on EthicsI belong to a professional business fraternity, Alpha Kappa Psi, which was founded in 1904 in part to promote and advance ethics in business. Over the years I served in leadership, and subsequently we have continued to wrestle with ethics in business issues. Over the last 20 years we have seen the Read more...