Strategic Planning • Product Introduction • Pricing • Packaging • Promotion • Advertising • Distribution • Profitable Sales Strategies • Budgeting & Forecasting • Media Strategies • Broadcast Promotions • Branding • Web Strategies • Music, Film, Television & Video Producing • Marketing • Team Building Leadership
Consulting
Elliott Cunningham is a strategist with a successful track record of developing, positioning, creating and marketing a variety industries.
Top of My Mind
So What Is Your Story?I have found in working with creative projects and artists that is always best to start with the story. Developing your narrative is one of the most important things you can do, but when I share this with most companies they look blankly at me with a puzzling “why?” If you do not write Read More...- Start with the EndMany business and entities automatically assume certain outcomes and modes of operations for their given business model because of what is considered the norm. However, buy stepping back and evaluating Revenue Model options from the beginning and working backwards leads to innovation and Read More...
- iPhones and AirlinesSome companies have a clear idea of what they want to produce and who they are producing it for. In other words, they’ve created their own culture. Apple is one of these companies. Their designs have been revolutionary (take the iPhone or the iPod, for instance), and their products have Read More...
and Much Much More…
- Pixar Wins With UpPixar has done it again! With great story tellers and consistent delivery, they have continued their movie success with Up. No doubt, one of the reasons Pixar scores so high with their movies is that they are dedicated to creating great stories. Poignant characters and a solid plot are regular Read more...
- The Beauty of UglyI just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and nick knacks to help clutter your home in easy installment plan payments. It made me wonder who would buy this ugly stuff! And then I remembered the old adage, “beauty Read more...
- Start with the EndMany business and entities automatically assume certain outcomes and modes of operations for their given business model because of what is considered the norm. However, buy stepping back and evaluating Revenue Model options from the beginning and working backwards leads to innovation and Read more...