Strategic Planning • Product Introduction • Pricing • Packaging • Promotion • Advertising • Distribution • Profitable Sales Strategies • Budgeting & Forecasting • Media Strategies • Broadcast Promotions • Branding • Web Strategies • Music, Film, Television & Video Producing • Marketing • Team Building Leadership
Consulting
Elliott Cunningham is a strategist with a successful track record of developing, positioning, creating and marketing a variety industries.
Top of My Mind
Ready, Set, Start-upIf planning is essential and story is imperative, what do you do with an idea and no beginning? Entrepreneurs are those that are willing to plow ahead. They have an idea and they are able to drive through and make things happen. They still need a plan, but plans change. And a well crafted strategic Read More...- Branding ~ Invest in One of Your Best AssetsYour brand should be the focal point of your marketing effort. Many times the sales and operations efforts will swamp the branding and eventually dilute the best. Starbucks saw this first hand in its efforts to improve efficiency when it converted to automated espresso machines. While producing Read More...
- Redeeming the Creative Process SyFyWorking in creative endeavors has always been interesting. Balancing art and commerce is a fine line, and when it applies to advertising, promotion and marketing, it can get very blurry. You can always tell the ads and creative marketing ideas that had “too many chefs.” I had an embarrassing moment Read More...
and Much Much More…
- Ready, Set, Start-upIf planning is essential and story is imperative, what do you do with an idea and no beginning? Entrepreneurs are those that are willing to plow ahead. They have an idea and they are able to drive through and make things happen. They still need a plan, but plans change. And a well crafted strategic Read more...
- Do you wear the shoes of change?And influence others to follow in your footsteps? 5 reasons many leaders fail to have lasting impact on employees Only 20% of leaders truly influence workers in a way that lasts, research indicates. Some leaders lack influence because they don’t think it’s their job to influence others; Read more...
- Who Broadcasts Your Business?There is a dialogue going on, and if you are not part of it then you have no say in it. Staying out of the Social Network space is like prohibiting the use of the telephone. The real question is not whether to engage, but how to engage. Many companies fail to translate themselves into the broadcast Read more...