Strategic Planning • Product Introduction • Pricing • Packaging • Promotion • Advertising • Distribution • Profitable Sales Strategies • Budgeting & Forecasting • Media Strategies • Broadcast Promotions • Branding • Web Strategies • Music, Film, Television & Video Producing • Marketing • Team Building Leadership

  • Consulting

Elliott Cunningham is a strategist with a successful track record of developing, positioning, creating and marketing a variety industries. He is the co-author of  the Social Media Magnet course-ware and live practicum.

Top of My Mind

  • Redeeming the Creative Process SyFy
    Working in creative endeavors has always been interesting. Balancing art and commerce is a fine line, and when it applies to advertising, promotion and marketing, it can get very blurry. You can always tell the ads and creative marketing ideas that had “too many chefs.” I had an embarrassing moment Read More...
  • Start with the End
    Many business and entities automatically assume certain outcomes and modes of operations for their given business model because of what is considered the norm. However, buy stepping back and evaluating Revenue Model options from the beginning and working backwards leads to innovation and Read More...
  • The Beauty of Ugly
    I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and nick knacks to help clutter your home in easy installment plan payments. It made me wonder who would buy this ugly stuff! And then I remembered the old adage, “beauty Read More...

and Much Much More…

  • Pixar Wins With Up
    Entertainment and more
    Pixar has done it again! With great story tellers and consistent delivery, they have continued their movie success with Up. No doubt, one of the reasons Pixar scores so high with their movies is that they are dedicated to creating great stories. Poignant characters and a solid plot are regular Read more...
  • The Worksheet Is Not a Plan
    and much much more
    Over the years I have begun projects with companies and organizations, and one of the first things I ask for is their plan. Normally I am then handed an Excel Spreadsheet, ironically followed up by a statement that says “we never hit our plan.” One company I worked with actually took 12 months to Read more...
  • Vision of Small Business
    and much much more
    Vision of Small Business Over the Next Decade – The Intuit Future of Small Business Series is an ongoing research study sponsored by Intuit and led by the Institute for the Future and Emergent Research. The research looks at the significant trends affecting small business and entrepreneurship Read more...