Strategic Planning • Product Introduction • Pricing • Packaging • Promotion • Advertising • Distribution • Profitable Sales Strategies • Budgeting & Forecasting • Media Strategies • Broadcast Promotions • Branding • Web Strategies • Music, Film, Television & Video Producing • Marketing • Team Building Leadership
Consulting
Elliott Cunningham is a strategist with a successful track record of developing, positioning, creating and marketing a variety industries. He is the co-author of the Social Media Magnet course-ware and live practicum.
Top of My Mind
The Beauty of UglyI just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and nick knacks to help clutter your home in easy installment plan payments. It made me wonder who would buy this ugly stuff! And then I remembered the old adage, “beauty Read More...- So What Is Your Story?I have found in working with creative projects and artists that is always best to start with the story. Developing your narrative is one of the most important things you can do, but when I share this with most companies they look blankly at me with a puzzling “why?” If you do not write Read More...
- Branding ~ Invest in One of Your Best AssetsYour brand should be the focal point of your marketing effort. Many times the sales and operations efforts will swamp the branding and eventually dilute the best. Starbucks saw this first hand in its efforts to improve efficiency when it converted to automated espresso machines. While producing Read More...
and Much Much More…
- Socially Speaking, How is Your Word of Mouth?I recently spoke at the Brentwood Chamber Tech Strategies group about Social Networking. It’s interesting to talk to business owners and leaders about this phenom and their reluctance to embrace it. One attendee contacted me and asked that I speak to their executive group about the topic, Read more...
- Take 5 for InspirationThe year was 1959. No one knew what was about to happen in the field of music. But jazz music was ready to take some giant steps. Six of the most popular and/or groundbreaking albums in jazz history were recorded and released for the general market that year. Among them was Dave Brubeck’s Read more...
- Ready, Set, Start-upIf planning is essential and story is imperative, what do you do with an idea and no beginning? Entrepreneurs are those that are willing to plow ahead. They have an idea and they are able to drive through and make things happen. They still need a plan, but plans change. And a well crafted strategic Read more...