WESTGATE STRATEGY CANVAS WORKSHOP
Find the market space
your competitors miss.
See where your market competes on the same factors, uncover opportunities for uncontested market space, and leave with a prioritized action plan for building a distinctly different value curve.
FROM COMPETITIVE CONVERGENCE TO NEW MARKET SPACE
Stop competing harder.
Change what you compete on.
The Strategy Canvas makes the industry’s shared assumptions visible. Your team can see where competitors cluster, identify over-served and under-served value, and design a strategic profile that opens new demand.
THE CORE STRATEGIC QUESTION
Where can you create value
without following the market?
Uncontested market space emerges when you deliberately shift the value equation—reducing or eliminating what the market takes for granted while raising and creating what customers will value next.
A GUIDED WORKSHOP PROCESS
Build the view. Find the space.
Design the move.
Define value offerings
Identify the factors customers use to compare, choose and stay.
See the competitive landscape
Plot your organization and competitors on one visual canvas.
Identify differentiation
Reveal where the market converges and where whitespace exists.
Redesign your strategy
Use Eliminate, Reduce, Raise and Create to shape a distinctive future curve.
RESEARCH-DRIVEN STRATEGIC INTELLIGENCE
Workshop insight is tested
against the real market.
Westgate expands approved workshop evidence with focused external research to understand how the market behaves, how competitors position themselves, and what customers value, search for and say.
WESTGATE EVIDENCE ENGINE
EVIDENCEMARKET
RESEARCHCOMPETITOR
ANALYSISCUSTOMER
SIGNALSSTRATEGIC
SYNTHESIS
TURN INSIGHT INTO DIRECTION
Move beyond analysis
to a focused action plan.
Your workshop does not end with a graph. Findings become strategic choices, priorities and recommendations your team can implement.
FOUR ACTIONS FRAMEWORK RCRE
RAISEIncrease what creates greater customer value.
REDUCEScale back investment where value is overstated.
CREATEIntroduce value the market has not offered.
ELIMINATERemove factors that no longer serve the strategy.A SIGNIFICANT WORKSHOP DELIVERABLE
Your strategy becomes a
go-forward implementation plan.
The final report organizes strategic choices into ranked recommendations and initiative briefs—defining rationale, outcomes, measurement, accountability, timing, dependencies, risks and milestones.
YOUR COMPANY
Strategy Report,
Insights and Actions
THE COMPREHENSIVE DELIVERABLE
Evidence, interpretation
and action—in one report.
The final report preserves the distinction between workshop evidence, external research and Westgate strategic observation. Findings are traceable, practical and testable in the market.
- Executive Summary and Overall Evaluation
- Current and future Strategy Canvas analysis
- Uncontested Market Space Insight
- Hidden value proposition and market weaknesses
- Strategic opportunities and position recommendation
- Four Actions Framework and ranked priorities
- 90–220 day Action Plan and Gantt roadmap
- Supporting-evidence appendix
READY TO SEE YOUR NEXT STRATEGIC MOVE?
Build the canvas.
Change the conversation.
Choose the workshop format that fits your organization and get started.
WESTGATE STRATEGY CANVAS
Strategy Canvas Workshop
Available for live teams, virtual teams, and individual leaders.