Strategic Planning • Product Introduction • Pricing • Packaging • Promotion • Advertising • Distribution • Profitable Sales Strategies • Budgeting & Forecasting • Media Strategies • Broadcast Promotions • Branding • Web Strategies • Music, Film, Television & Video Producing • Marketing • Team Building Leadership

  • Consulting

Elliott Cunningham is a strategist with a successful track record of developing, positioning, creating and marketing a variety industries.

Top of My Mind

  • Start with the End
    Many business and entities automatically assume certain outcomes and modes of operations for their given business model because of what is considered the norm. However, buy stepping back and evaluating Revenue Model options from the beginning and working backwards leads to innovation and Read More...
  • Branding ~ Invest in One of Your Best Assets
    Your brand should be the focal point of your marketing effort. Many times the sales and operations efforts will swamp the branding and eventually dilute the best. Starbucks saw this first hand in its efforts to improve efficiency when it converted to automated espresso machines. While producing Read More...
  • So What Is Your Story?
    I have found in working with creative projects and artists that is always best to start with the story. Developing your narrative is one of the most important things you can do, but when I share this with most companies they look blankly at me with a puzzling “why?” If you do not write Read More...

and Much Much More…

  • Develop your own Stimulus Package
    Top of Mind
    Now is the time to develop and focus your promotional efforts to create your own stimulus package and grow your business. Don’t cut off your future by hunkering down and forgetting to promote for tomorrow. Whether it is your word-of-mouth promotion via non-paid methods or full blow ad Read more...
  • Do you wear the shoes of change?
    Leadership and more
    And influence others to follow in your footsteps? 5 reasons many leaders fail to have lasting impact on employees Only 20% of leaders truly influence workers in a way that lasts, research indicates. Some leaders lack influence because they don’t think it’s their job to influence others; Read more...
  • Take 5 for Inspiration
    Entertainment and more
    The year was 1959. No one knew what was about to happen in the field of music. But jazz music was ready to take some giant steps. Six of the most popular and/or groundbreaking albums in jazz history were recorded and released for the general market that year. Among them was Dave Brubeck’s Read more...