Now is the time to develop and focus your promotional efforts to create your own stimulus package and grow your business. Don’t cut off your future by hunkering down and forgetting to promote for tomorrow. Whether it is your word-of-mouth promotion via non-paid methods or full blow ad campaigns, now is not the time to cut, focus and hone – yes, but just hacking will be a path to decline. A solid metric plan and review of all your current efforts will insure that waste is trimmed and performance is leading the charge to grow. I have one client that has cut their ad budget significantly by re-tooling and refocusing, while also adding in-house promotional efforts to cultivate their base that is leading to increased profits. Here is a great article about investing in your promotions, Read – Time for a Brand Stimulus Package
Elliott Cunningham is a marketing strategist and a Nashville businessman. He has also been working in the entertainment industry since 1997. Mr. Cunningham has a track record of conceptualizing, creating, developing, and marketing a variety of business concepts.