Category: Top of Mind

I have found in working with creative projects and artists that is always best to start with the story. Developing your narrative is one of the most important things you can do, but when I share this with most companies …

Marketers have allowed themselves to get boxed into being the “promotional Flyer department.” The “touchy-feely” go-to group when it needs to look good. An article from Marketing Week describes how difficult it can be the get CEOs and CFOs to …

Many business and entities automatically assume certain outcomes and modes of operations for their given business model because of what is considered the norm. However, buy stepping back and evaluating Revenue Model options from the beginning and working backwards leads …

The original design and intent of your business are important assets for your company. And it’s crucial that you don’t let the growth of your business squeeze out and overwrite your original design! Years ago, Starbucks developers created a coffee …

If planning is essential and story is imperative, what do you do with an idea and no beginning? Entrepreneurs are those that are willing to plow ahead. They have an idea and they are able to drive through and make …

I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and nick knacks to help clutter your home in easy installment plan payments. It made me wonder who would …

Some companies have a clear idea of what they want to produce and who they are producing it for. In other words, they’ve created their own culture. Apple is one of these companies. Their designs have been revolutionary (take the …

Working in creative endeavors has always been interesting. Balancing art and commerce is a fine line, and when it applies to advertising, promotion and marketing, it can get very blurry. You can always tell the ads and creative marketing ideas …

Now is the time to develop and focus your promotional efforts to create your own stimulus package and grow your business. Don’t cut off your future by hunkering down and forgetting to promote for tomorrow. Whether it is your word-of-mouth …