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Westgate Marketing – Elliott Cunningham
Westgate Marketing - Elliott Cunningham
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Category: Leadership and more

Change is Inevitable Progress is Optional

Elliott Cunningham

Change is often discouraged or debated in organizations until there are no other options, and sometimes at great calamity. Tom Neff, my mentor, taught me that organizations must embrace and plan for change by choosing progress instead of letting inevitable …

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Posted in: Leadership and more Filed under: Adaptive Leadership, change, General Patreaus, progress

Start with the End

Elliott Cunningham

Many business and entities automatically assume certain outcomes and modes of operations for their given business model because of what is considered the norm. However, buy stepping back and evaluating Revenue Model options from the beginning and working backwards leads …

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Posted in: Leadership and more, Top of Mind

No Dissing On the Bus

Elliott Cunningham

One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get …

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Posted in: Leadership and more Filed under: building relationships, turnaround

Gut Check on Ethics

Elliott Cunningham

I belong to a professional business fraternity, Alpha Kappa Psi, which was founded in 1904 in part to promote and advance ethics in business.

Over the years I served in leadership, and subsequently we have continued to wrestle with ethics …

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Posted in: Leadership and more Filed under: ethics in business

Star Trek to Leadership and Beyond

Elliott Cunningham

Go see Star Trek! I have always enjoyed the show, but would not call myself a Trekky. However, this installment of the franchise will not disappoint and it is a great theater experience.

Not only is Star Trek good entertainment, …

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Posted in: Leadership and more Filed under: Leadership and more

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