Lead, Don’t Hunker Down

This is a time of opportunity, but it is not for the faint of heart. Is your organization competing in the market or is it competing internally? This last year three different organizations I was working with all had growth, refocused their efforts, tweaked their budgets and grew, all when the economy was collapsing. I began my consulting career during the S&L Crisis and Oil Collapse in Texas and it was a very similar time. As we navigated those choppy times, every organization I worked with prospered and now you can too! This week I want to share an encouraging article by Naras V. Eechambadi, Ph.D., Quaer, called “Marketers, This is Your Time to Innovate and Lead, Not Hunker Down .” Read more…

Elliott Cunningham is a marketing strategist and a Nashville businessman. He has also been working in the entertainment industry since 1997. Mr. Cunningham has a track record of conceptualizing, creating, developing, and marketing a variety of business concepts.

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