About Elliott Cunningham

Elliott Cunningham is a Business and Marketing leader with the ability to identify and capitalize on unique opportunities to drive revenues and superior customer loyalty. He is able to successfully manage multiple, concurrently-running environments, evidenced by a track record of achievements including CMO of the Year from the Nashville Business Journal.

Top of Mind

Branding ~ Invest in One of Your Best Assets

Your brand should be the focal point of your marketing effort. Many times the sales and operations efforts will swamp the branding and eventually dilute the best. Starbucks saw this first hand in its efforts to improve efficiency when it …
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Leadership and more

No Dissing On the Bus

One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get …
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Entertainment and more

Broken Records, but Vinyl is Growing

I got an email recently from Burnside Distribution. Here’s what they said: “Physical sales of CDs continue to decline; I doubt anyone will dispute this. Large chains and big box stores are reducing the amount of titles they carry and …
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Online and more

Building Your Audience Preso

I recently spoke to the Tech Strategies group of the Brentwood Chamber of Commerce this February. The subject was Building Audience ~ Creating and Engaging Experience, and below is the Preso including the Strategy Canvas and the Power Point slides …
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and much much more

The Worksheet Is Not a Plan

Over the years I have begun projects with companies and organizations, and one of the first things I ask for is their plan. Normally I am then handed an Excel Spreadsheet, ironically followed up by a statement that says “we …
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Online and more

Who Broadcasts Your Business?

There is a dialogue going on, and if you are not part of it then you have no say in it. Staying out of the Social Network space is like prohibiting the use of the telephone. The real question is …
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and much much more, Online and more

Lead, Don’t Hunker Down

This is a time of opportunity, but it is not for the faint of heart. Is your organization competing in the market or is it competing internally? This last year three different organizations I was working with all had growth, …
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and much much more

Vision of Small Business

Vision of Small Business Over the Next Decade – The Intuit Future of Small Business Series is an ongoing research study sponsored by Intuit and led by the Institute for the Future and Emergent Research. The research looks at …
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Online and more

Finding Audience & Create Uncontested Markets

I recently spoke at the Nashville City Club about Finding Audience & Creating Uncontested Markets. (Watch Video Below) Over the years, I have worked in advertising and marketing, leading turnarounds, start-ups, and companies in transition.   This presentation focuses on developing …
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