About Elliott Cunningham

Elliott Cunningham is a Business and Marketing leader with the ability to identify and capitalize on unique opportunities to drive revenues and superior customer loyalty. He is able to successfully manage multiple, concurrently-running environments, evidenced by a track record of achievements including CMO of the Year from the Nashville Business Journal.

Top of Mind

Romance and Theater

The original design and intent of your business are important assets for your company. And it’s crucial that you don’t let the growth of your business squeeze out and overwrite your original design! Years ago, Starbucks developers created a coffee …
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Online and more

Socially Speaking, How is Your Word of Mouth?

I recently spoke at the Brentwood Chamber Tech Strategies group about Social Networking.   It’s interesting to talk to business owners and leaders about this phenom and their reluctance to embrace it.  One attendee contacted me and asked that I speak …
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Online and more

Hope It Sticks

I was at my bank on Saturday. The teller invited me to go to a special online promotion at “theirwebsite.com/teller.” I noticed this “register to win” promotion was also printed on my deposit slip. So a couple days later I …
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Entertainment and more

Adapting to Change

Clay Shirky recently wrote a great article on Cato Unbound. What he describes in the news industry is a mirror of what has happened in music. However, my take is that the “established,” which has consolidated over the last 30 …
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Entertainment and more

Live Music Lives

The record labels tell us that the Music Business is failing and in decline. What they mean is the Record Label business is headed on a downward slope. As my good friend Tom Jackson claims, there is a “huge” difference! …
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No More Fish In A Bucket

It used to be that everyone marketed and bought ads on an age-based demographic. When we were coordinating millions of dollars in radio and TV buys, this was the only way to do it, because that is what Arbitron and …
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Leadership and more

When going gets tough

When going gets tough, get proactive and strategize. The inclination to immediately cut spending as a reaction to an economic decline is the business version of “fight or flight,” and can cause big problems. Instead, companies should focus on cutting …
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Online and more

Blog on Facebook

You can now follow my Blog on Facebook, MySpace and Twitter.…
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Marketing Conundrum
Top of Mind

Marketing – The Irony and Conundrum

Marketers have allowed themselves to get boxed into being the “promotional Flyer department.” The “touchy-feely” go-to group when it needs to look good. An article from Marketing Week describes how difficult it can be the get CEOs and CFOs to …
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