About Elliott Cunningham

Elliott Cunningham is a Business and Marketing leader with the ability to identify and capitalize on unique opportunities to drive revenues and superior customer loyalty. He is able to successfully manage multiple, concurrently-running environments, evidenced by a track record of achievements including CMO of the Year from the Nashville Business Journal.

Entertainment and more

It is about the audience

The music business is an interesting animal.   I have worked in some facet of the entertainment world since the beginning of my career.   The first major event I ever did featured Christopher Cross.  While running our independent record label, I …
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Can Web 2.0 go to work?

Over the past two years, McKinsey has studied more than 50 early adopters of Web 2.0 who are using technologies such as blogs, wikis, information tagging, prediction markets, and social networks. In this article they have drawn six insights on …
Top of Mind

Romance and Theater

The original design and intent of your business are important assets for your company. And it’s crucial that you don’t let the growth of your business squeeze out and overwrite your original design! Years ago, Starbucks developers created a coffee …
Top of Mind

Why Healthcare Doesn’t Need a Band-Aid

Years ago I did a research project about primary care physicians as a gateway to tertiary care. We talked to focus groups, identified problems, and developed possible solutions. The fundamental problems were…well, everything! But the doctors didn’t really want help. …
Top of Mind

Branding ~ Invest in One of Your Best Assets

Your brand should be the focal point of your marketing effort. Many times the sales and operations efforts will swamp the branding and eventually dilute the best. Starbucks saw this first hand in its efforts to improve efficiency when it …
Leadership and more

When going gets tough

When going gets tough, get proactive and strategize. The inclination to immediately cut spending as a reaction to an economic decline is the business version of “fight or flight,” and can cause big problems. Instead, companies should focus on cutting …
Entertainment and more

Pixar Wins With Up

Pixar has done it again! With great story tellers and consistent delivery, they have continued their movie success with Up. No doubt, one of the reasons Pixar scores so high with their movies is that they are dedicated to creating …
Online and more

Building Your Audience Preso

I recently spoke to the Tech Strategies group of the Brentwood Chamber of Commerce this February. The subject was Building Audience ~ Creating and Engaging Experience, and below is the Preso including the Strategy Canvas and the Power Point slides …
Online and more

Do You Suffer From Techno-Ecstasy

Too many companies stay out of the internet. Others rush in with “techno-ecstasy,” often times at the press of employees and without any objective or strategy. “Hey, look at this gizmo I found, let’s do this!” Whatever the latest marketing …