Tag: internet

It used to be that everyone marketed and bought ads on an age-based demographic. When we were coordinating millions of dollars in radio and TV buys, this was the only way to do it, because that is what Arbitron and …

Any viable internet strategy needs to include conversion concepts. Sometimes that might be economic, as in sales. But it can also be non-economic; for instance, you may want to get people to move or migrate to pages, to opt-in to …

There is a dialogue going on, and if you are not part of it then you have no say in it. Staying out of the Social Network space is like prohibiting the use of the telephone. The real question is …