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Westgate Marketing – Elliott Cunningham
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Tag: audience

Broken Records, but Vinyl is Growing

Elliott Cunningham

I got an email recently from Burnside Distribution. Here’s what they said:

“Physical sales of CDs continue to decline; I doubt anyone will dispute this. Large chains and big box stores are reducing the amount of titles they carry and …

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Posted in: Entertainment and more Filed under: audience, CD sales, music distribution, new model, radio

Do You Suffer From Techno-Ecstasy

Elliott Cunningham

Too many companies stay out of the internet. Others rush in with “techno-ecstasy,” often times at the press of employees and without any objective or strategy.

“Hey, look at this gizmo I found, let’s do this!” Whatever the latest marketing …

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Posted in: Online and more Filed under: audience, Strategic Planning

Hope It Sticks

Elliott Cunningham

I was at my bank on Saturday. The teller invited me to go to a special online promotion at “theirwebsite.com/teller.” I noticed this “register to win” promotion was also printed on my deposit slip. So a couple days later I …

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Posted in: Online and more Filed under: ad content, audience, promotional planning

Redeeming the Creative Process SyFy

Elliott Cunningham

Working in creative endeavors has always been interesting. Balancing art and commerce is a fine line, and when it applies to advertising, promotion and marketing, it can get very blurry.

You can always tell the ads and creative marketing ideas …

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Posted in: Top of Mind Filed under: audience, Creative, marketing

Romance and Theater

Elliott Cunningham

The original design and intent of your business are important assets for your company. And it’s crucial that you don’t let the growth of your business squeeze out and overwrite your original design!

Years ago, Starbucks developers created a coffee …

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Posted in: Top of Mind Filed under: audience, blue ocean, change, progress

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