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Westgate Marketing – Elliott Cunningham
Westgate Marketing - Elliott Cunningham
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Tag: audience

Broken Records, but Vinyl is Growing

Elliott Cunningham Leave a comment

I got an email recently from Burnside Distribution. Here’s what they said:

“Physical sales of CDs continue to decline; I doubt anyone will dispute this. Large chains and big box stores are reducing the amount of titles they carry and …

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Posted in: Entertainment and more Filed under: audience, CD sales, music distribution, new model, radio

Do You Suffer From Techno-Ecstasy

Elliott Cunningham Leave a comment

Too many companies stay out of the internet. Others rush in with “techno-ecstasy,” often times at the press of employees and without any objective or strategy.

“Hey, look at this gizmo I found, let’s do this!” Whatever the latest marketing …

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Posted in: Online and more Filed under: audience, Strategic Planning

Hope It Sticks

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I was at my bank on Saturday. The teller invited me to go to a special online promotion at “theirwebsite.com/teller.” I noticed this “register to win” promotion was also printed on my deposit slip. So a couple days later I …

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Posted in: Online and more Filed under: ad content, audience, promotional planning

Redeeming the Creative Process SyFy

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Working in creative endeavors has always been interesting. Balancing art and commerce is a fine line, and when it applies to advertising, promotion and marketing, it can get very blurry.

You can always tell the ads and creative marketing ideas …

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Posted in: Top of Mind Filed under: audience, Creative, marketing

Romance and Theater

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The original design and intent of your business are important assets for your company. And it’s crucial that you don’t let the growth of your business squeeze out and overwrite your original design!

Years ago, Starbucks developers created a coffee …

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Posted in: Top of Mind Filed under: audience, blue ocean, change, progress

Socially Speaking, How is Your Word of Mouth?

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I recently spoke at the Brentwood Chamber Tech Strategies group about Social Networking.   It’s interesting to talk to business owners and leaders about this phenom and their reluctance to embrace it.  One attendee contacted me and asked that I speak …

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Posted in: Online and more Filed under: audience, Leadership and more, social network

Building Your Audience Preso

Elliott Cunningham 1 Comment

I recently spoke to the Tech Strategies group of the Brentwood Chamber of Commerce this February. The subject was Building Audience ~ Creating and Engaging Experience, and below is the Preso including the Strategy Canvas and the Power Point slides …

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Posted in: Online and more Filed under: audience, blue ocean, marketing

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