Tag: building relationships

It used to be that everyone marketed and bought ads on an age-based demographic. When we were coordinating millions of dollars in radio and TV buys, this was the only way to do it, because that is what Arbitron and …

Any viable internet strategy needs to include conversion concepts. Sometimes that might be economic, as in sales. But it can also be non-economic; for instance, you may want to get people to move or migrate to pages, to opt-in to …

One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get …

Emails. Some businesses cringe at the thought of sending emails to their customer list. They’re afraid that their customers, like themselves, are so inundated with inbox messages that they’ll annoy the people they want to attract. But emails are an …