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Westgate Marketing – Elliott Cunningham
Westgate Marketing - Elliott Cunningham
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Tag: Innovate

Why Healthcare Doesn’t Need a Band-Aid

Elliott Cunningham Leave a comment

Years ago I did a research project about primary care physicians as a gateway to tertiary care. We talked to focus groups, identified problems, and developed possible solutions. The fundamental problems were…well, everything!

But the doctors didn’t really want help. …

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Posted in: Top of Mind Filed under: change, health care, Innovate

The Beauty of Ugly

Elliott Cunningham Leave a comment

I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and nick knacks to help clutter your home in easy installment plan payments. It made me wonder who would …

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Posted in: Top of Mind Filed under: Creative, Design, Innovate, marketing

Lead, Don’t Hunker Down

Elliott Cunningham Leave a comment

This is a time of opportunity, but it is not for the faint of heart. Is your organization competing in the market or is it competing internally? This last year three different organizations I was working with all had growth, …

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Posted in: and much much more, Online and more Filed under: Innovate, Strategic Planning, turnaround

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