Category: Top of Mind

Years ago I did a research project about primary care physicians as a gateway to tertiary care. We talked to focus groups, identified problems, and developed possible solutions. The fundamental problems were…well, everything! But the doctors didn’t really want help. …

Marketers have allowed themselves to get boxed into being the “promotional Flyer department.” The “touchy-feely” go-to group when it needs to look good. An article from Marketing Week describes how difficult it can be the get CEOs and CFOs to …