Category: Top of Mind

Years ago I did a research project about primary care physicians as a gateway to tertiary care. We talked to focus groups, identified problems, and developed possible solutions. The fundamental problems were…well, everything! But the doctors didn’t really want help. …

Many business and entities automatically assume certain outcomes and modes of operations for their given business model because of what is considered the norm. However, buy stepping back and evaluating Revenue Model options from the beginning and working backwards leads …