Gut Check on Ethics
I belong to a professional business fraternity, Alpha Kappa Psi, which was founded in 1904 in part to promote and advance ethics in business.
Over the years I served in leadership, and subsequently we have continued to wrestle with ethics …
Conversion Strategies to Establish Relationship
Any viable internet strategy needs to include conversion concepts. Sometimes that might be economic, as in sales.
But it can also be non-economic; for instance, you may want to get people to move or migrate to pages, to opt-in to …
Take 5 for Inspiration
The year was 1959. No one knew what was about to happen in the field of music. But jazz music was ready to take some giant steps.
Six of the most popular and/or groundbreaking albums in jazz history were recorded …
Fast Company Says Major Media Should Chill Out
I’m a big believer that in this environment, there is no one way to get to market. Both online and traditional media work in unique ways. You need to find the right mix of both that will serve and reach …
Live Music Lives
The record labels tell us that the Music Business is failing and in decline. What they mean is the Record Label business is headed on a downward slope.
As my good friend Tom Jackson claims, there is a “huge” difference! …
No Dissing On the Bus
One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get …