No More Fish In A Bucket
Category: Online and more
It used to be that everyone marketed and bought ads on an age-based demographic. When we were coordinating millions of dollars in radio and TV buys, this was the only way to do it, because that is what Arbitron and …
Take 5 for Inspiration
Category: Entertainment and more
The year was 1959. No one knew what was about to happen in the field of music. But jazz music was ready to take some giant steps. Six of the most popular and/or groundbreaking albums in jazz history were recorded …
Years ago I did a research project about primary care physicians as a gateway to tertiary care. We talked to focus groups, identified problems, and developed possible solutions. The fundamental problems were…well, everything! But the doctors didn’t really want help. …
Emails. Some businesses cringe at the thought of sending emails to their customer list. They’re afraid that their customers, like themselves, are so inundated with inbox messages that they’ll annoy the people they want to attract. But emails are an …
iPhones and Airlines
Category: Top of Mind
Some companies have a clear idea of what they want to produce and who they are producing it for. In other words, they’ve created their own culture. Apple is one of these companies. Their designs have been revolutionary (take the …