Entertainment and more

U2’s Got Show

This band continues to define who they are and where they are going!

In working with Indie Artists and with Live Music Producer Tom Jackson, I am constantly reminded about the power of the show and why we need to …

Leadership and more

No Dissing On the Bus

One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get …

Online and more

Do You Suffer From Techno-Ecstasy

Too many companies stay out of the internet. Others rush in with “techno-ecstasy,” often times at the press of employees and without any objective or strategy.

“Hey, look at this gizmo I found, let’s do this!” Whatever the latest marketing …

Top of Mind

iPhones and Airlines

Some companies have a clear idea of what they want to produce and who they are producing it for. In other words, they’ve created their own culture.

Apple is one of these companies. Their designs have been revolutionary (take the …

Top of Mind

Branding ~ Invest in One of Your Best Assets

Your brand should be the focal point of your marketing effort. Many times the sales and operations efforts will swamp the branding and eventually dilute the best. Starbucks saw this first hand in its efforts to improve efficiency when it …

Marketing Conundrum
Top of Mind

Marketing – The Irony and Conundrum

Marketers have allowed themselves to get boxed into being the “promotional Flyer department.” The “touchy-feely” go-to group when it needs to look good. An article from Marketing Week describes how difficult it can be the get CEOs and CFOs to …