I recently spoke at the Brentwood Chamber Tech Strategies group about Social Networking. It’s interesting to talk to business owners and leaders about this phenom and their reluctance to embrace it. One attendee contacted me and asked that I speak to their executive group about the topic, only to have the CEO decide not to pursue it at all, and they have completely ignored the entire area as a group while their competition is embracing it.
Everyone has always said that the best advertising is “Word of Mouth,” so why aren’t more companies participating in their own opportunites in the word-of-mouth dialog? The truth is, you are in the social space whether you want to be or not. Elective absence is not an option because your competition, and most importantly your customers, are there and they are talking with or without you.
Carl Weinschenk has an excellent article on ITBusinessEdge on the subject and I have to agree with him that “Any company that doesn’t think social networking is a corporate tool is missing a big opportunity.” You are already in the Social Space because your customers are there and if you do not participate you are leaving it all to chance. This article is also cross linked with some great supporting topics like: six misconceptions about corporate use of social networks, executives who are leveraging Twitter, policy and procedure suggestions on social media and social networks, and more. Read article Social Networks, Suitably Altered, Becoming Workplace Mainstays
Elliott Cunningham is a Business and Marketing leader with the ability to identify and capitalize on unique opportunities to drive revenues and superior customer loyalty. He is able to successfully manage multiple, concurrently-running environments, evidenced by a track record of achievements including CMO of the Year from the Nashville Business Journal.