Romance and Theater
The original design and intent of your business are important assets for your company. And it’s crucial that you don’t let the growth of your business squeeze out and overwrite your original design!
Years ago, Starbucks developers created a coffee …
Do You Suffer From Techno-Ecstasy
Too many companies stay out of the internet. Others rush in with “techno-ecstasy,” often times at the press of employees and without any objective or strategy.
“Hey, look at this gizmo I found, let’s do this!” Whatever the latest marketing …
No More Fish In A Bucket
It used to be that everyone marketed and bought ads on an age-based demographic. When we were coordinating millions of dollars in radio and TV buys, this was the only way to do it, because that is what Arbitron and …
Finding Audience & Create Uncontested Markets
I recently spoke at the Nashville City Club about Finding Audience & Creating Uncontested Markets. (Watch Video Below) Over the years, I have worked in advertising and marketing, leading turnarounds, start-ups, and companies in transition. This presentation focuses on developing …
Everyone in Your Company Is in Marketing
Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same.
I have worked on projects where the shipping department said “that’s …
Ready, Set, Start-up
If planning is essential and story is imperative, what do you do with an idea and no beginning?
Entrepreneurs are those that are willing to plow ahead. They have an idea and they are able to drive through and make …
The Beauty of Ugly
I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and Read More
Take 5 for Inspiration
The year was 1959. No one knew what was about to happen in the field of music. But jazz music was ready to take some giant steps.
Six of the most popular and/or groundbreaking albums in jazz history were recorded …
Live Music Lives
The record labels tell us that the Music Business is failing and in decline. What they mean is the Record Label business is headed on a downward slope.
As my good friend Tom Jackson claims, there is a “huge” difference! …