Do You Suffer From Techno-Ecstasy
Too many companies stay out of the internet. Others rush in with “techno-ecstasy,” often times at the press of employees and without any objective or strategy.
“Hey, look at this gizmo I found, let’s do this!” Whatever the latest marketing …
Finding Audience & Create Uncontested Markets
I recently spoke at the Nashville City Club about Finding Audience & Creating Uncontested Markets. (Watch Video Below) Over the years, I have worked in advertising and marketing, leading turnarounds, start-ups, and companies in transition. This presentation focuses on developing …
Broken Records, but Vinyl is Growing
I got an email recently from Burnside Distribution. Here’s what they said:
“Physical sales of CDs continue to decline; I doubt anyone will dispute this. Large chains and big box stores are reducing the amount of titles they carry and …
Branding ~ Invest in One of Your Best Assets
Your brand should be the focal point of your marketing effort. Many times the sales and operations efforts will swamp the branding and eventually dilute the best. Starbucks saw this first hand in its efforts to improve efficiency when it …
iPhones and Airlines
Some companies have a clear idea of what they want to produce and who they are producing it for. In other words, they’ve created their own culture.
Apple is one of these companies. Their designs have been revolutionary (take the …
Lead, Don’t Hunker Down
This is a time of opportunity, but it is not for the faint of heart. Is your organization competing in the market or is it competing internally? This last year three different organizations I was working with all had growth, …
Redeeming the Creative Process SyFy
Working in creative endeavors has always been interesting. Balancing art and commerce is a fine line, and when it applies to advertising, promotion and marketing, it can get very blurry.
You can always tell the ads and creative marketing ideas …
Web 2.0 and Servant Leadership
I have had several meetings with companies and organizations inquiring about the significance, if any, of Web 2.0 and how it applies to them. It has been very interesting that even some of those that are in the Gen F …
Pixar Wins With Up
Pixar has done it again! With great story tellers and consistent delivery, they have continued their movie success with Up.
No doubt, one of the reasons Pixar scores so high with their movies is that they are dedicated to creating …