Hope It Sticks
Category: Online and more
I was at my bank on Saturday. The teller invited me to go to a special online promotion at “theirwebsite.com/teller.” I noticed this “register to win” promotion was also printed on my deposit slip. So a couple days later I …
So What Is Your Story?
Category: Top of Mind
I have found in working with creative projects and artists that is always best to start with the story. Developing your narrative is one of the most important things you can do, but when I share this with most companies …
Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same. I have worked on projects where the shipping department said “that’s …
No Dissing On the Bus
Category: Leadership and more
One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get …
Working in creative endeavors has always been interesting. Balancing art and commerce is a fine line, and when it applies to advertising, promotion and marketing, it can get very blurry. You can always tell the ads and creative marketing ideas …