Marketing Conundrum
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Marketing – The Irony and Conundrum

Marketers have allowed themselves to get boxed into being the “promotional Flyer department.” The “touchy-feely” go-to group when it needs to look good. An article from Marketing Week describes how difficult it can be the get CEOs and CFOs to …

and much much more

The Worksheet Is Not a Plan

Over the years I have begun projects with companies and organizations, and one of the first things I ask for is their plan. Normally I am then handed an Excel Spreadsheet, ironically followed up by a statement that says “we …

Online and more

Blog on Facebook

You can now follow my Blog on Facebook, MySpace and Twitter.…

Leadership and more

Change is Inevitable Progress is Optional

Change is often discouraged or debated in organizations until there are no other options, and sometimes at great calamity. Tom Neff, my mentor, taught me that organizations must embrace and plan for change by choosing progress instead of letting inevitable …

Entertainment and more

Pixar Wins With Up

Pixar has done it again! With great story tellers and consistent delivery, they have continued their movie success with Up.

No doubt, one of the reasons Pixar scores so high with their movies is that they are dedicated to creating …

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Develop your own Stimulus Package

Now is the time to develop and focus your promotional efforts to create your own stimulus package and grow your business. Don’t cut off your future by hunkering down and forgetting to promote for tomorrow. Whether it is your word-of-mouth …

and much much more

Everyone in Your Company Is in Marketing

Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same.

I have worked on projects where the shipping department said “that’s …

Online and more

Web 2.0 and Servant Leadership

I have had several meetings with companies and organizations inquiring about the significance, if any, of Web 2.0 and how it applies to them. It has been very interesting that even some of those that are in the Gen F …

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Ready, Set, Start-up

If planning is essential and story is imperative, what do you do with an idea and no beginning?

Entrepreneurs are those that are willing to plow ahead. They have an idea and they are able to drive through and make …