Conversion Strategies to Establish Relationship
Any viable internet strategy needs to include conversion concepts. Sometimes that might be economic, as in sales.
But it can also be non-economic; for instance, you may want to get people to move or migrate to pages, to opt-in to …
It is about the audience
The music business is an interesting animal. I have worked in some facet of the entertainment world since the beginning of my career. The first major event I ever did featured Christopher Cross. While running our independent record label, I …
Broken Records, but Vinyl is Growing
I got an email recently from Burnside Distribution. Here’s what they said:
“Physical sales of CDs continue to decline; I doubt anyone will dispute this. Large chains and big box stores are reducing the amount of titles they carry and …
Change is Inevitable Progress is Optional
Change is often discouraged or debated in organizations until there are no other options, and sometimes at great calamity. Tom Neff, my mentor, taught me that organizations must embrace and plan for change by choosing progress instead of letting inevitable …
Building Your Audience Preso
I recently spoke to the Tech Strategies group of the Brentwood Chamber of Commerce this February. The subject was Building Audience ~ Creating and Engaging Experience, and below is the Preso including the Strategy Canvas and the Power Point slides …
Live Music Lives
The record labels tell us that the Music Business is failing and in decline. What they mean is the Record Label business is headed on a downward slope.
As my good friend Tom Jackson claims, there is a “huge” difference! …
Star Trek to Leadership and Beyond
Go see Star Trek! I have always enjoyed the show, but would not call myself a Trekky. However, this installment of the franchise will not disappoint and it is a great theater experience.
Not only is Star Trek good entertainment, …
Everyone in Your Company Is in Marketing
Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same.
I have worked on projects where the shipping department said “that’s …