Change is Inevitable Progress is Optional
Change is often discouraged or debated in organizations until there are no other options, and sometimes at great calamity. Tom Neff, my mentor, taught me that organizations must embrace and plan for change by choosing progress instead of letting inevitable …
Conversion Strategies to Establish Relationship
Any viable internet strategy needs to include conversion concepts. Sometimes that might be economic, as in sales.
But it can also be non-economic; for instance, you may want to get people to move or migrate to pages, to opt-in to …
So What Is Your Story?
I have found in working with creative projects and artists that is always best to start with the story.
Developing your narrative is one of the most important things you can do, but when I share this with most companies …
Ready, Set, Start-up
If planning is essential and story is imperative, what do you do with an idea and no beginning?
Entrepreneurs are those that are willing to plow ahead. They have an idea and they are able to drive through and make …
The Worksheet Is Not a Plan
Over the years I have begun projects with companies and organizations, and one of the first things I ask for is their plan. Normally I am then handed an Excel Spreadsheet, ironically followed up by a statement that says “we …
Pixar Wins With Up
Pixar has done it again! With great story tellers and consistent delivery, they have continued their movie success with Up.
No doubt, one of the reasons Pixar scores so high with their movies is that they are dedicated to creating …
Do You Suffer From Techno-Ecstasy
Too many companies stay out of the internet. Others rush in with “techno-ecstasy,” often times at the press of employees and without any objective or strategy.
“Hey, look at this gizmo I found, let’s do this!” Whatever the latest marketing …
Building Your Audience Preso
I recently spoke to the Tech Strategies group of the Brentwood Chamber of Commerce this February. The subject was Building Audience ~ Creating and Engaging Experience, and below is the Preso including the Strategy Canvas and the Power Point slides …
Redeeming the Creative Process SyFy
Working in creative endeavors has always been interesting. Balancing art and commerce is a fine line, and when it applies to advertising, promotion and marketing, it can get very blurry.
You can always tell the ads and creative marketing ideas …