There’s No Whining in Music
A friend of mine just Facebooked, “Thinking there has to be some way to unite indies rockers.” To which I replied, “If the ants ever get together, the grasshoppers are in trouble!”
There’s a dirty 4-letter word that every musician …
Fast Company Says Major Media Should Chill Out
I’m a big believer that in this environment, there is no one way to get to market. Both online and traditional media work in unique ways. You need to find the right mix of both that will serve and reach …
Pixar Wins With Up
Pixar has done it again! With great story tellers and consistent delivery, they have continued their movie success with Up.
No doubt, one of the reasons Pixar scores so high with their movies is that they are dedicated to creating …
Can Web 2.0 go to work?
Over the past two years, McKinsey has studied more than 50 early adopters of Web 2.0 who are using technologies such as blogs, wikis, information tagging, prediction markets, and social networks. In this article they have drawn six insights on …
No Dissing On the Bus
One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get …
Marketing – The Irony and Conundrum
Marketers have allowed themselves to get boxed into being the “promotional Flyer department.” The “touchy-feely” go-to group when it needs to look good. An article from Marketing Week describes how difficult it can be the get CEOs and CFOs to …
Adapting to Change
Clay Shirky recently wrote a great article on Cato Unbound. What he describes in the news industry is a mirror of what has happened in music. However, my take is that the “established,” which has consolidated over the last 30 …
The Beauty of Ugly
I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and Read More
Email Campaigns for Success
Emails. Some businesses cringe at the thought of sending emails to their customer list. They’re afraid that their customers, like themselves, are so inundated with inbox messages that they’ll annoy the people they want to attract.
But emails are an …