Online and more

Conversion Strategies to Establish Relationship

Any viable internet strategy needs to include conversion concepts. Sometimes that might be economic, as in sales.

But it can also be non-economic; for instance, you may want to get people to move or migrate to pages, to opt-in to …

Leadership and more

When going gets tough

When going gets tough, get proactive and strategize. The inclination to immediately cut spending as a reaction to an economic decline is the business version of “fight or flight,” and can cause big problems. Instead, companies should focus on cutting

Top of Mind

The Beauty of Ugly

I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and Read More

Top of Mind

Why Healthcare Doesn’t Need a Band-Aid

Years ago I did a research project about primary care physicians as a gateway to tertiary care. We talked to focus groups, identified problems, and developed possible solutions. The fundamental problems were…well, everything!

But the doctors didn’t really want help. …

Entertainment and more

Broken Records, but Vinyl is Growing

I got an email recently from Burnside Distribution. Here’s what they said:

“Physical sales of CDs continue to decline; I doubt anyone will dispute this. Large chains and big box stores are reducing the amount of titles they carry and

Top of Mind

Develop your own Stimulus Package

Now is the time to develop and focus your promotional efforts to create your own stimulus package and grow your business. Don’t cut off your future by hunkering down and forgetting to promote for tomorrow. Whether it is your word-of-mouth …

and much much more

Everyone in Your Company Is in Marketing

Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same.

I have worked on projects where the shipping department said “that’s …

Online and more

Hope It Sticks

I was at my bank on Saturday. The teller invited me to go to a special online promotion at “theirwebsite.com/teller.” I noticed this “register to win” promotion was also printed on my deposit slip. So a couple days later I …

Online and more

No More Fish In A Bucket

It used to be that everyone marketed and bought ads on an age-based demographic. When we were coordinating millions of dollars in radio and TV buys, this was the only way to do it, because that is what Arbitron and …