Top of Mind

The Beauty of Ugly

I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and Read More

and much much more

Email Campaigns for Success

Emails. Some businesses cringe at the thought of sending emails to their customer list. They’re afraid that their customers, like themselves, are so inundated with inbox messages that they’ll annoy the people they want to attract.

But emails are an …

Entertainment and more

Broken Records, but Vinyl is Growing

I got an email recently from Burnside Distribution. Here’s what they said:

“Physical sales of CDs continue to decline; I doubt anyone will dispute this. Large chains and big box stores are reducing the amount of titles they carry and

Leadership and more

No Dissing On the Bus

One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get …

Top of Mind

Ready, Set, Start-up

If planning is essential and story is imperative, what do you do with an idea and no beginning?

Entrepreneurs are those that are willing to plow ahead. They have an idea and they are able to drive through and make …

and much much more

Everyone in Your Company Is in Marketing

Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same.

I have worked on projects where the shipping department said “that’s …

Marketing Conundrum
Top of Mind

Marketing – The Irony and Conundrum

Marketers have allowed themselves to get boxed into being the “promotional Flyer department.” The “touchy-feely” go-to group when it needs to look good. An article from Marketing Week describes how difficult it can be the get CEOs and CFOs to …

Entertainment and more

U2’s Got Show

This band continues to define who they are and where they are going!

In working with Indie Artists and with Live Music Producer Tom Jackson, I am constantly reminded about the power of the show and why we need to …

Leadership and more

When going gets tough

When going gets tough, get proactive and strategize. The inclination to immediately cut spending as a reaction to an economic decline is the business version of “fight or flight,” and can cause big problems. Instead, companies should focus on cutting