About Elliott Cunningham

Elliott Cunningham is a Business and Marketing leader with the ability to identify and capitalize on unique opportunities to drive revenues and superior customer loyalty. He is able to successfully manage multiple, concurrently-running environments, evidenced by a track record of achievements including CMO of the Year from the Nashville Business Journal.

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Finding Audience & Create Uncontested Markets

I recently spoke at the Nashville City Club about Finding Audience & Creating Uncontested Markets. (Watch Video Below) Over the years, I have worked in advertising and marketing, leading turnarounds, start-ups, and companies in transition.   This presentation focuses on developing …
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Live Music Lives

The record labels tell us that the Music Business is failing and in decline. What they mean is the Record Label business is headed on a downward slope. As my good friend Tom Jackson claims, there is a “huge” difference! …
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Why Healthcare Doesn’t Need a Band-Aid

Years ago I did a research project about primary care physicians as a gateway to tertiary care. We talked to focus groups, identified problems, and developed possible solutions. The fundamental problems were…well, everything! But the doctors didn’t really want help. …
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There’s No Whining in Music

A friend of mine just Facebooked, “Thinking there has to be some way to unite indies rockers.” To which I replied, “If the ants ever get together, the grasshoppers are in trouble!” There’s a dirty 4-letter word that every musician …
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The Beauty of Ugly

I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and nick knacks to help clutter your home in easy installment plan payments. It made me wonder who would …
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Hope It Sticks

I was at my bank on Saturday. The teller invited me to go to a special online promotion at “theirwebsite.com/teller.” I noticed this “register to win” promotion was also printed on my deposit slip. So a couple days later I …
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Take 5 for Inspiration

The year was 1959. No one knew what was about to happen in the field of music. But jazz music was ready to take some giant steps. Six of the most popular and/or groundbreaking albums in jazz history were recorded …
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Branding ~ Invest in One of Your Best Assets

Your brand should be the focal point of your marketing effort. Many times the sales and operations efforts will swamp the branding and eventually dilute the best. Starbucks saw this first hand in its efforts to improve efficiency when it …
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Socially Speaking, How is Your Word of Mouth?

I recently spoke at the Brentwood Chamber Tech Strategies group about Social Networking.   It’s interesting to talk to business owners and leaders about this phenom and their reluctance to embrace it.  One attendee contacted me and asked that I speak …
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