About Elliott Cunningham

Elliott Cunningham is a Business and Marketing leader with the ability to identify and capitalize on unique opportunities to drive revenues and superior customer loyalty. He is able to successfully manage multiple, concurrently-running environments, evidenced by a track record of achievements including CMO of the Year from the Nashville Business Journal.

Leadership and more

Do you wear the shoes of change?

And influence others to follow in your footsteps? 5 reasons many leaders fail to have lasting impact on employees Only 20% of leaders truly influence workers in a way that lasts, research indicates. Some leaders lack influence because they don’t …
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Leadership and more

Star Trek to Leadership and Beyond

Go see Star Trek! I have always enjoyed the show, but would not call myself a Trekky. However, this installment of the franchise will not disappoint and it is a great theater experience. Not only is Star Trek good entertainment, …
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Online and more

Who Broadcasts Your Business?

There is a dialogue going on, and if you are not part of it then you have no say in it. Staying out of the Social Network space is like prohibiting the use of the telephone. The real question is …
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Entertainment and more

Take 5 for Inspiration

The year was 1959. No one knew what was about to happen in the field of music. But jazz music was ready to take some giant steps. Six of the most popular and/or groundbreaking albums in jazz history were recorded …
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Leadership and more, Top of Mind

Start with the End

Many business and entities automatically assume certain outcomes and modes of operations for their given business model because of what is considered the norm. However, buy stepping back and evaluating Revenue Model options from the beginning and working backwards leads …
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and much much more

Everyone in Your Company Is in Marketing

Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same. I have worked on projects where the shipping department said “that’s …
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Entertainment and more

It is about the audience

The music business is an interesting animal.   I have worked in some facet of the entertainment world since the beginning of my career.   The first major event I ever did featured Christopher Cross.  While running our independent record label, I …
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Leadership and more

Gut Check on Ethics

I belong to a professional business fraternity, Alpha Kappa Psi, which was founded in 1904 in part to promote and advance ethics in business. Over the years I served in leadership, and subsequently we have continued to wrestle with ethics …
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Entertainment and more

Adapting to Change

Clay Shirky recently wrote a great article on Cato Unbound. What he describes in the news industry is a mirror of what has happened in music. However, my take is that the “established,” which has consolidated over the last 30 …
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